LB Technology successfully participated in ‘The Fertilizer Show’ in Orlando, welcoming many visitors from US states with a strong agricultural vocation – including Georgia, Missouri, Alabama, North Carolina and Florida – as well as from Latin American countries such as Ecuador, Brazil and Mexico. During the exhibition, our dry granulation process with Fyster compaction and briquette breaking mills attracted the interest of industry operators and technicians, who were impressed by the efficiency and sustainability of the proposed technology. We came back from this experience acknowledging the importance of waste reduction for the fertiliser industry, and with the full awareness that the USA represents a strategic market, to be followed with attention and constant presence in order to seize the many opportunities. Further confirmation also came during the thematic conferences, where we were present as speakers with the sales manager for granulation and dry mortars, Alberto Militare, and area manager Hamza Agnaou.